Here and Now


2017 Report to the Community, front cover


Le Bateau Ivre


restaurant logo and identity


New logo and identity for Le Bateau Ivre: opened in Berkeley, California in 1972, 2016  introduced a new kitchen under the direction of Chef Nathan Peterson. We kept a version of the boat (bateau) from the historical logo, and added the wine bottle horizon to suggest the drunken (ivre) aspect of the Rimbaud poem from which the restaurant takes its name. All new typography, new menus, and a new website complete the makeover.



Cedars-Sinai Tech Transfer


From Imagination to Innovation: Cover


The 2016-17 report of the Cedars-Sinai Office of Technology Transfer, which supports research by patenting and licensing medical innovations.


Cover illustration by Gary Baseman.  The Doyle/Logan Company commissioned eleven artists from around the world to create custom illustrations for the report. A PDF version is available here  .

Cedars-Sinai Tech Transfer


From Imagination to Innovation: pages 8 - 9


The 2016-17 report of the Cedars-Sinai Office of Technology Transfer, which supports research by patenting and licensing medical innovations.


Illustration by Mark Smith. The  Doyle/Logan Company commissioned eleven artists from around the world to create custom illustrations for the report.  A PDF version is available here  .

3rd Street Diagnostics


logo and identity


3rd Street Diagnostics markets and licenses new technologies to diagnostic companies.




Cedars-Sinai Tech Transfer

The Value of

A publication introducing the Cedars-Sinai Office of Technology Transfer’s work in supporting research and patenting and licensing medical innovations.


Illustrations are relevant CS patent drawings, and researcher portraits. A PDF version is available here  .



Cedars-Sinai Tech Transfer


The Value of Ideas: interior pages

A publication introducing the Cedars-Sinai Office of Technology Transfer’s work in supporting research and patenting and licensing medical innovations.


Illustrations are relevant CS patent drawings, and researcher portraits. A PDF version is available here  .



The Irvine Company


35 Postcards


The Irvine Company asked us to design a newspaper insert promoting open spaces in the city of Irvine, as part of the city’s 35th birthday celebration.


We created a book of 35 tear-out postcards, turning a typical throwaway into an item people kept, used — and called the city to request additional copies.


A companion website allowed visitors to send e-postcards as well.





Catalyst Magazine, Winter 2015

Cover, The Power of Two


Catalyst is distributed 3 times per year to over 50,000 community donors, leaders, and policy makers.





Catalyst Magazine, Winter 2015

Feature Story, The Power of Two


Catalyst is distributed 3 times per year to over 50,000 community donors, leaders, and policy makers.



Brain Research Institute


logo and identity





City of Los Angeles, Department of City Planning


Naming, logotype, and initial Identity and publications for a five-year initiative to create a new, 21st century zoning code.


The PLAN concept was designed to be a unifying element linking various planning department initiatives.



From Big Ideas to Bold Action: Moving the Needle on Quality Outcomes


Infographic report containing six case studies of quality improvement at Cedars-Sinai



AIDS Institute identity


Knowledge is Power: reimagining the “red ribbon” as part of multi-year campaign of AIDS awareness and testing, incorporating advertising, publications, stickers, street banners, t-shirts, and other collateral.





Beverly Hills Real Estate Broker


Logo and Identity for Joe Babajian, one of L.A.'s top realtors of multi-million dollar homes.


The logo is contemporary yet references classic residential architecture. It was designed in 1999 and is still in use.











UCLA Medicine, the flagship magazine of The UCLA School of Medicine, distributed 3 times a year to a wide audience including patients, healthcare professionals, donors, and community leaders.

Selected covers 1990–2007.











Comprehensive Cancer Center annual reports


Selected covers: 1986–1992











Architecture Firm


Logo and Identity for Eric Charles Parlee, a contemporary residential architect in Santa Monica, California.


The stationery system was produced in three primary colors with a die-cut square. Designed in 1988 and still in use.





White Coat Ceremony invitations.

Selections from 1996—2005.


Annual event for families of medical students beginning their studies at the UCLA David Geffen School of Medicine. The challenge was to create distinctive, light-hearted invitations for the same event on an annual basis.







AIDS Institute


UCLA AIDS Insider magazine. Selected covers, 2003 to 2013. Insider was a dynamic, journalistic periodical with a tight budget.









In the Community (Cover)


Maps and a journalistic style of writing and photography are employed to tell the story of Cedars-Sinai’s charitable works throughout the communities of Los Angeles.









In the Community


Educational intervention in a Los Angeles school, interior page design.


Maps and a journalistic style of writing and photography are employed to tell the

story of Cedars’ charitable works throughout the communities of Los Angeles.







The Irvine Company


City of Irvine 35th anniversary book.


35 highlights in the life and history of the City of Irvine







Ronald Reagan UCLA Medical Center


For the opening of the new hospital building, we designed a book of construction photos in three versions: softcover, case bound, and here, a limited boxed edition with a signed print.


Photography by UCLA Dr. Richard M. Ehrlich.







Report to the Community


Spread from "Every Number Tells a Story," a number-themed Cedars-Sinai annual report.


Written by Sherry Angel and photographed by Mark Harmel. One of the institution's flagship publications, it is directed at donors, community leaders, and healthcare opinion makers.









Sketch: The Cedars-Sinai Campus.


By Michael Logan from a photograph by Ted Catanzaro.

Used in various publications.






The Los Angeles Conservancy


LA Alphabet.


Personal expansion of a project for the Los Angeles Conservancy's 1987 Preservation Week program.

Photographs of historic L.A. signage by Clay Doyle and Michael Logan.











Bedlington terrier illustration drawn by Michael Logan.







On the web


Symbol developed for Cedars-Sinai's print publications to note to readers additional web based resources.





Fleet Tech


identity/business cards (obverse)


illustrated identity for Fleet Tech, a Palm Springs based company which services and repairs commercial passenger vans.

Clay Doyle

Clay Doyle is co-founder and Creative Director of The Doyle|Logan Company. His earliest artistic interests were photography an architecture.  As an undergraduate at UCLA he began working on student publications, eventually creating the country’s first college-funded magazine for LGBT students, TenPercent. After further training, working in the communications department of the UCLA Alumni Association, he became an independent graphic designer in 1983. In addition to design, Clay enjoys photography, travel, writing, house and garden renovation, and collecting the works undiscovered and underapreciated artists. He’s a supporter of MoCa, SFMoma, LACMA, the Los Angeles Conservancy and The Los Angeles LGBT Center. He has donated his time to arts and fundraising programs for the UCLA Global Art and Health program and the Aids Research Alliance. He has also run an independent art gallery and been a freelance travel writer. Thanks to his many improbable friends, Clay has been the subject of portraits, the subject of a song, and the inspiration for a character in a stage play.


Michael Logan

Michael Logan is co-founder and Art Director of The Doyle|Logan Company. He is also, occasionally, a photographer, a painter, a singer, a guitarist, a cook, a world traveler, a reader, and a writer. At UCLA he studied music, art, geography, history. political science, and French, and has continued his education with a voracious appetite for non-fiction books. A native of Scranton, Pennsylvania, he has embraced Los Angeles by appearing on television on Solid Gold, as a Jeopardy! contestant, and more recently as an incidental diner in a commercial for the Tam O’Shanter. Michael is a friend of the LA Phil and Green Umbrella and Hollywood Bowl subscriber, as well as a supporter of MoCa and LACMA.
He has been painted by a more famous artist than Mr. Doyle. Michael is especially appreciated for his culinary skills, particularly his annual Thanksgiving feast.


Illustration by Greg Clarke

Design is communication. At The Doyle/Logan Company, we believe design is not just about making things beautiful. It’s about helping clients invent new ways of telling a story. Design can bring accessibility and understanding to complex information. Whether it’s a magazine, an annual report, a web project, a book, or a logo, good design communicates ideas. We know too, that the best idea is only as good as its execution. Effective design requires good project management. As a full-service company, we guide every project through each stage of its development, from concept to delivery. We collaborate on the message and respond quickly to revisions. We keep projects on time and on budget. We only look good when the client looks good.

 The Doyle|Logan Company was founded as a graphic design studio in 1983 by Clay Doyle, in Los Angeles, California. From the beginning, Michael Logan was a frequent collaborator, while early on also holding staff positions with Teleflora, Weider Publications, and Beckman Instruments. Having bought an original MacIntosh computer in 1984, we were one of the first local design firms to transition to computer typesetting and layout. Clay, Michael, and Abbie Doyle incorporated the design studio in 1996, in West Hollywood, as The Doyle|Logan Company. In 2003 Gentry Johnson joined our firm as production manager and web developer. The Doyle|Logan Company is wholly owned by its four employees. From 2012, Michael Logan and Clay Doyle have operated from the Sunset Drive Studio, a live/work compound they continue to evolve, in the Los Feliz neighborhood of Los Angeles. Fido, a companionable Bedlington Terrier, serves as greeter and mascot. Abbie Doyle works from her home in Los Feliz, while Gentry collaborates from San Francisco. Collectively, the studio has over fifty years of design experience.



What kind of dog is that? Why is it the logo for your design business?

The dog is a Bedlington Terrier, a distinctive and uncommon breed. Mr. Logan adopted a Bedlington Terrier in 1997 (Sophie) and brought her to our studio. Her ubiquitous presence made her so well known to our clients that we appropriated her profile for our logo. Sophie was the first of four Bedlingtons, including her sister, Phoebe, followed by Lily, from Eureka, California. Our current Bedlington Terrier is Fido, our first male, born in 2013 and rescued in 2016. Though bred from a long line of champions, Fido is 1/4 inch taller than breed standard allows. He’s relieved to be a friend and not a show dog.


What do you do, exactly?

We develop ideas. We give visual form to your communications. We create logos, identity, cards, books, brochures, magazines, PDFs, web pages, objects, and especially print projects—browse our portfolios. We wrangle text photography, illustration, digital code, type, paper, ink, and pixels into object that communicates clearly and effectively. We'll also see that your project stays on budget and on schedule.


I have a computer, software and templates. Can't I do this myself?

If you want to, yes. Computers, software, and proliferating print-on-demand options have made it possible for anyone to create anything from business cards to books, creatively and economically. And it can be great fun…for exploration, for personal projects—for talented amateurs and professionals alike. However, professional design software is complex; typography, once a skilled discipline on its own, is an increasingly rare art; and preparing files for professional printing is a skill, where mistakes can be costly in direct proportion to the size and importance of the project.


More importantly, computers, software, and automation, though increasingly sophisticated and helpful, cannot: bring creativity and insight to your project; assemble and manage an appropriate team of photographers, illustrators, retouchers, and writers as needed; match your project to the best print solution; ensure that your project is on time, on budget, and on quality; and finally, cannot suggest solutions and approaches that may not be the obvious ones. Yes, you can do it yourself—and there are times when you may have to—but you must decide if that is really the best option for you, or your project.


I'm not sure what I need. Shouldn't I figure that out before I call you?

No, not necessarily. We can help you define and organize your project, as well as suggest solutions (creative, technical, money-saving, etc) that you may not be aware of. The sooner we are involved in a project the more help we can offer.


As designers, do you read the copy?

Always. We prefer to be engaged with you or your writer so that text and visuals can develop together in an organic relationship to create a dynamic experience.  With existing copy, we read it for inspiration, and we'll read it again for proofing. We're happy to suggest headlines, captions, pull-quotes, and additional text items to compliment the design.


Does your firm follow the latest design trends?

We keep up on the latest design trends, but we don't necessarily follow them. We work with our clients to develop a unique look that is tailored to each business or organization. If the Pantone color of the year, or that new typeface you're seeing everywhere, is not appropriate to a project, we won't be proposing it. If anything, we have a slight bias away from trends, and in favor of classic, timeless design. Form follows function. We do not have a "house style" as we feel strongly that good design should reinforce the message.


Didn't you have an Art Gallery?

Clay created an art gallery space at our West Hollywood studio in 1993. His idea was to showcase the fine-art work of the talented photographers and illustrators with whom we worked commercially. In the course of the gallery's (somewhat erratic) eight year run, we offered many exciting new artists their first early career exhibitions, including Gary Baseman, Greg Clarke, Ted (and Debbie) Catanzaro, Jeff Burton, Noah Woods (Steve Turk), Craig Smith, Davis and Davis, and Mark Fox. It was great fun, but we closed the gallery at the end of the 90s to focus on our core design business. As the gallery existed in the 1990s, almost no documentation exists online. However, if you visited, participated, or are just curious, we’ve posted the list of exhibitions and artists (with links to their current work, where applicable)  here .


What happened to your travel blog?

We love to travel at The Doyle/Logan Company, and Clay and Michael have contributed articles and photographs to various publications and websites. Our own very first company website included a travel "blog" —in 1997—before there was blogging software, before there was even the word "blog." We maintained it in one form or another until the end of 2011. There became such an abundance of dedicated travel sites, travel writing, and especially photography, that we decided to retire ours. You’ll still see travel photography on our Instagram feed  . And, if you'd like to see the travel tips, articles, and photographs from the past, it's all still available, if un-updated, at travel.doylelogan.com

310 209-0190




The Doyle|Logan Company
4305 Sunset Drive
Los Angeles, CA 90027

download v-card







D    E    S    I    G    N       I   S       C    O    M    M    U    N    I    C    A    T    I    O    N