Design + Print Experts

At The Doyle/Logan Company, we believe design is more than making things beautiful—it’s about helping clients discover new ways of telling a story. Thoughtful design can bring accessibility and understanding to complex information. Whether it’s a magazine, an annual report, an email blast, a web project, a book, or a logo—good design communicates ideas.

Clay Doyle and Michael Logan have been designing memorable communications since the 1980s. Working in phototypesetting and offset printing, they were among the earliest adopters of computer publishing. They are expert in print technology from letterpress to digital.

The original Bedlington Terrier letterpress printing block

“Junk mail” today is almost entirely digital, so even carefully created and targeted digital pieces need to rise above a sea of noise. In a digital age, printed communication signifies investment, commitment and permanence. Print opens endless format and design opportunities, creating impact and memorability. Print may be kept, returned to, and shared. Print engages the senses. It has physical presence and can make an impact where electronic communications get lost in the crowd.

We can also bring our print aesthetic and meticulous attention to detail to your digital communications. We also create pdf publications, powerpoint slide decks, and websites for our corporate and non-profit clients.

Client Grid

Five decades of clients across health care, civic life, and culture. Hover a tile for the decades we worked together.

UCLA Brain Research Institute
UCLA Brain Research Institute 1990s
USC Norris Cancer Center
USC Norris Cancer Center 1980s · 1990s
Barbra Streisand Women's Heart Center
Barbra Streisand Women's Heart Center 2010s · 2020s
Beckman Coulter
Beckman Coulter 1990s · 2000s
Joe Babajian / Fred Sands Realty
Joe Babajian / Fred Sands Realty 1990s · 2000s
Cedars-Sinai Medical Center
Cedars-Sinai Medical Center 2000s · 2010s · 2020s
Cedars-Sinai Technology Transfer
Cedars-Sinai Technology Transfer 2010s · 2020s
Cedars-Sinai Catalyst Magazine
Cedars-Sinai Catalyst Magazine 2000s · 2010s · 2020s
Irvine Company
Irvine Company 2000s
USC Westside Center for Diabetes
USC Westside Center for Diabetes 2010s · 2020s
UCLA AIDS Institute
UCLA AIDS Institute 2000s
Los Angeles Conservancy
Los Angeles Conservancy 1980s
UCLA School of Medicine
UCLA School of Medicine 1990s · 2000s
Santa Monica Bay Woman's Club
Santa Monica Bay Woman's Club 2020s
Olivia Restaurant
Olivia Restaurant 2000s

Case Studies

Browse 40 years of projects for our clients and explore
our process for creating engagement through memorable concepts and design solutions

Print Design

Browse 40 years of projects for our clients and explore our process for creating engagement through memorable concepts and design solutions.

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Five Decades

Our graphic design studio spans forty-five years of rapidly changing technologies, amazing artistic collaborations, fantastic clients, and five Bedlington Terriers. Click a decade to open it.

Bedlington sketch
The Spectrum of Innovation — Cedars-Sinai Technology Ventures
HEART — Smidt Heart Institute 2023 Annual Report
Santa Monica Bay Woman's Club
Cedars-Sinai 2020 Report to the Community
The Value of Ideas — Cedars-Sinai Technology Transfer
CS Catalyst — The Power of Two, Paul and Vera Guerin
re:code LA — A New Zoning Code for a 21st Century Los Angeles
Groundbreaking — Ronald Reagan UCLA Medical Center
The Keiskamma Altarpiece
The Irvine Company Student Leadership Awards
Beckman Coulter Life — the Human Genome issue
Bogo
Winebid — London bus
USC / Norris Cancer Center — Seekers in Science, Champions of Care
UCLA School of Medicine — Happenings
UCLA Medicine
Fred and Ginger
LA Conservancy — Preservation Week
Bruin Life — the yearbook at UCLA
ten percent
Rex, studio dogRex
The studio's all-electric car, 2021
All electric cars
Pangolin illustration
The Sunset Drive studio, built 2013
DLC builds Sunset Drive Studio
Fido, studio dogFido
The live/work compound in Los Feliz
Live/work compound in Los Feliz
The 2005 studio logo on a T-shirt
New logo
(and T-shirts!)
Lily, studio dogLily
DLC virtual offices:
Westwood, Irvine,
San Francisco, Amsterdam
Travel Tip of the Week blog
doylelogan.com, the 1998 site
doylelogan.com goes live
Phoebe, studio dogPhoebe
The Doyle/Logan Company
incorporates
Sophie, studio dogSophie
Clay opens an art gallery
Sign for the 7836 gallery
DLC switches from paste-up
to Macs and QuarkXPress
An original Macintosh 128K
Clay buys an
original Mac 128
The 1984 Los Angeles Olympics
Clay Doyle Design
opens for business
Royce Hall, UCLA
When Doyle met Logan

Doyle & Logan

Questions we hear often, answered plainly — click any question to read the answer.

The Doyle|Logan Company began in 1983 as Clay Doyle Design, a graphic design studio in Los Angeles. From the beginning, Michael Logan was a frequent collaborator while also holding staff positions with Teleflora, Weider Publications, and Beckman Instruments. After buying an original Macintosh in 1984, we became one of the first design firms in Los Angeles to move to computer typesetting and layout. Clay, Michael, and Abbie Doyle incorporated the studio as The Doyle|Logan Company in West Hollywood in 1996. In 2003, Gentry Johnson joined the firm as production manager and web developer. Today the studio is based in Los Feliz and Palm Springs, and collectively we bring more than fifty years of design experience to every project.

We create identity programs and creative print and digital communications for clients in education, healthcare, the arts, technology, hospitality, and the environment, primarily in the nonprofit and business-to-business sectors. To provide the best possible service, we work intensively with a small, select group of clients at any one time.

The dog is a Bedlington Terrier, a distinctive and uncommon breed. Michael Logan adopted our first Bedlington, Sophie in 1997, and brought her to the studio. Her constant presence made her so familiar to our clients that we adopted her profile as our logo. Four more Bedlingtons followed: Sophie’s sister Phoebe came next, followed by Lily. Our current Bedlingtons are Fido, our first male, born in 2013, and Rex, born in 2025.

We develop ideas. We give visual form to your communications. We create logos, identity systems, cards, books, brochures, magazines, PDFs, web pages, objects, and especially print projects—browse our portfolios. We wrangle text, photography, illustration, code, type, paper, ink, and pixels into objects that communicate clearly and effectively. And we make sure your project stays on budget and on schedule.

Yes… if you want to. Computers, software, and an ever-growing range of print-on-demand options have made it possible for anyone to create anything from business cards to books, creatively and economically. And it can be great fun—for exploration, for personal projects, for talented amateurs and professionals alike. However, professional design software is complex; typography, once a skilled discipline in its own right, is an increasingly rare art; and preparing files for professional printing is a specialized skill, where mistakes can be costly in direct proportion to the size and importance of the project.

More importantly, computers, software, and now AI—though increasingly sophisticated and helpful—cannot bring creativity and insight to your project; assemble and manage the right team of photographers, illustrators, retouchers, and writers; match your project to the best print solution; ensure that it is delivered on time, on budget, and to a high standard; or suggest solutions and approaches that may not be the obvious ones. Yes, you can do it yourself—and there are times when you may have to—but you should decide whether that is really the best option for you and your project.

Not necessarily. We can help you define and organize your project, and suggest solutions—creative, technical, money-saving, and otherwise—that you may not be aware of. The sooner we are involved, the more help we can offer.

Always. We prefer to work with you or your writer from the start, so that text and visuals develop together into a dynamic, unified experience. With existing copy, we read it for inspiration, and again (several times!) for proofing. We’re happy to suggest headlines, captions, pull quotes, and other text elements to complement the design, or we can bring in our own writers to craft your message from the start.

We keep up with the latest design trends, but we don’t necessarily follow them. We work with each client to develop a distinctive look tailored to their business or organization. If the Pantone Color of the Year, or that new typeface you’re seeing everywhere, isn’t right for a project, we won’t propose it. If anything, we lean slightly away from trends and toward classic, timeless design. Form follows function. We don’t have a “house style,” because we believe good design should reinforce the message.

Yes. Clay created a gallery space at our West Hollywood studio in 1992 to showcase the fine-art work of the talented photographers and illustrators we collaborated with commercially. Over the gallery’s (somewhat erratic) eight-year run, we gave many exciting new artists some of their first exhibitions, including Gary Baseman, Greg Clarke, Ted (and Debbie) Catanzaro, Jeff Burton, Noah Woods (Steve Turk), Craig Smith, Davis and Davis, and Mark Fox. It was great fun, but we closed the gallery at the end of the 1990s to focus on our core design business. Because the gallery predates the web as we know it, almost no documentation of it exists online.

The Doyle|Logan Company — dog and cat sketch

Michael Logan

Michael Logan is meticulous and detail-oriented, attentive equally to design and text. He is expert in traditional crafts, including photography, illustration, writing, and typography. Obsessed with trivia and history, he has—of course—appeared on Jeopardy! He now calls Palm Springs home.

Clay Doyle

Clay Doyle is a concept-oriented creative, writer, and art collector. In addition to the design studio, he has pursued many ambitious follies, including opening a gallery for emerging artists and living abroad. He currently works from a studio in Los Feliz.

Let's Work
Together

Studio

The Doyle|Logan Company
4305 Sunset Drive
Los Ángeles, CA 90027

Email

fido@doylelogan.com

Website

doylelogan.com